Helpful Harry · Brand guidelines
Clear thinking, made useful.
A compact reference for presenting Helpful Harry consistently across campaigns, documents, websites and client communications.
01 · Foundation
Warm authority.
Helpful Harry should feel calm, direct and practical. Lead with clarity, use generous space, and keep every claim grounded in useful action.
02 · Typography
Inter, with room to breathe.
Use Inter for every interface and marketing touchpoint. Headlines are confident and tight; body copy is relaxed and highly readable.
Helpful Harry.
Use sentence case. Avoid all-caps paragraphs, excessive decoration and unexplained jargon.
03 · Logo & marks
The full stop is always Harry Gold and sits immediately after the wordmark. Keep the wordmark clear of other marks by at least the height of the H. Never stretch, rotate, recolour the gold full stop, or place the black logo on dark backgrounds.